For instance, while you may text offers to your customers if they skew younger, you’re more likely to effectively reach older audiences with an email promotion instead. spend their free time building new skills, such as graphic design, video production, and app development. Using social media is one of the most popular online activities. (Retail Assist), 71. (Centro), 30. As advertising loses its touch, be careful not to turn off your audience by relying on the old way—the younger generations are easily turned off by overly promotional messaging and will even hit the dreaded “unfollow” button without hesitation if they’re fed up. [21] 45% of Gen Z teenagers are online “almost constantly.” Gen Z can change the direction, speed and penetration of technology. agree that technology makes them feel like anything is possible. (Pew Research Center), 3. 68% of millennials demand an integrated, seamless shopping experience regardless of the channel. (Sprout Social), 47. Dabei steht das klassische Familienkonzept bei ihnen hoch im Kurs. Gen Z members are also more stressed than adults overall about other issues in the news, such as the separation and deportation of immigrant and migrant families (57 percent of Gen Z versus 45 percent of all adults reported the issue is a significant source of stress) and sexual harassment and assault reports (53 percent versus 39 percent). Realistically, the name Generation Z is a placeholder for the youngest people on the planet. Related Read: Generation Z Characteristics: Understanding the High-Tech and Hyper-Social Upbringing of the Post-Millennial Generation. visits YouTube, more than any other social media site. ⅔ of baby boomers use the internet and half of them have broadband at home. 52% of Gen Z reports that their smartphone is their most important internet device. 20. 52% of Gen Z reports that their smartphone is their most important internet device. are actively connected (checking email, messages, etc.) Dell Technologies surveyed 12,000 Gen Z secondary and post-secondary students. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. Technology, 12 STRIKING STATISTICS ABOUT HOW GENERATION Z IS USING TECHNOLOGY. And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were working when they were a comparable age. What does that mean for your brand? They are responsible for the shaping of the perception of brands and products. Only 45% of Generation Z individuals say their mental health is good, or very good. On the flip side, sending direct, customized messages to engage your audience will resonate more with a younger audience than older ones. 39% of millennials, 33% of Gen Xers, and 24% of baby boomers use mobile payments when shopping, paying bills, or sending or receiving money. Share your thoughts below! 26. That’s 11% less than the next closest generation. Technology is the identity of generation z because they born and live in the social web (Singh and … 10 hours of screen time: the amount of time nearly half of Gen Z spends on devices each day. Untrue? Generation Z, the generation born after millennials - according to a study by IBM and the National Retail Federation - commands more than $44bn in … (Interactions Marketing), 51. say they are more actively connected no than they were three months ago. Sentence Case, an in-depth look at how they behave as consumers. (PRC), 16. Take the data above and create a strategy with it in order to get the most social engagement with your audience—after all, it’s more likely to turn into a purchase that way. Google+ and LinkedIn are the most popular platform for baby boomers for sharing content; YouTube and Twitter are the most popular sharing platforms for Gen X; Tumblr, Instagram, and Pinterest are the most popular sharing platforms for millennials. 60% of baby boomers are looking for promotions on social media. 58.9% of millennials, 50.4% of Gen Xers, and 55% of baby boomers all follow brands on social media before purchasing from them. Rather than going with your gut, use this data to determine where and how your target audience is most likely to make a purchase in order to increase your chances of getting their business. (Sprout Social), 39. (CouponFollow), 57. Facebook is the most popular platform for sharing content across all generations, with 51% of Gen Z, 62% of millennials, 58% of Gen X, and 63% of Baby Boomers using it most often out of all social media. While each generation has some traces of similarity to the next, they really are quite separate in their preferences across the board. regularly use their smartphones for photos, texting, and email (in that order). 75% of Gen Z would rather shop at a retailer that accepts mobile payments over one that doesn’t. (Sprout Social), 25. 58% of Gen Z prefers to make purchases in stores rather than online. (Accenture), 56. Nearly one quarter (22 percent) of Gen Zs use their smartphones 10+ hours per day. (Sprout Social), 42. 79% of Gen Z would engage with a brand that could help them make a difference. (GlobalWebIndex) 9. 29% of baby boomers will unfollow or opt-out of marketing when there’s too much spam. Baby boomers make almost 50% of retail sales compared with only 10% from millennials and 20% from Gen X. (PRC), 19. Generation-Z is the first fully digital generation, and yet, they yearn for human interaction at work. (PRC), 11. Infographic on Gen Z and iGen Technology Trends, Influence, and Attitudes. Nearly 50% of Gen Z-ers are connected to the internet for 10 or more hours a day. (Colloquy), 66. (PRC), 18. 1 in 4 baby boomers say they play online video games. (Synchrony), 64. 85% of baby boomers research products on their web browsers. Yes. (Synchrony), 65. To achieve this, we’re going to explore some data on the following topics (plus key takeaways for each)—if you have an itch to skip ahead, the sections are as follows: Here is the age breakdown of each generation we’ll be analyzing: 1. (Synchrony), 59. 61 Prozent der Befragten sagen, sie wollen auf jeden Fall heiraten, 67 Prozent wünschen sich zwei Kinder. are connected for 1+ hours per day, but 46% are connected for 10+ hours per day. (BuzzStream x Fractl). I promise this: by the time you get through all that, you’re going to know millennials inside and out better than they know themselves. 76% of smartphone-owning baby boomers use the internet at least several times per day. (Colloquy), 67. 2. Dubbed “the global generation” these students have been able to access —instantly — peers, trends and news from all over the world. While the gap exists in almost all facets of social and personal domains, never is it more evident than in the field of technology, where one of the generations is a digital native and the other, an immigrant or even an alien, depending upon the stage of the continuum of adulthood. 57% of baby boomers use tablets compared with only 35% of millennials. Generation Z comprises 32% of the world population, making it the largest cohort. 4 in 10 baby boomers own smartphones—that’s an increase from 18% in 2013 to 42% today. Related Read: 15 Aspects that Highlight How Generation Z is Different from Millennials. Generation Z is not just another age. ¾ of internet-using baby boomers go online daily and nearly 1 in 10 go online almost constantly. 88% of Gen Z reports having access to a desktop or laptop computer at home. 98% of Generation Z members own a smartphone. Luckily, we live in an era where all the data is available to us marketers so that we can make strategic, calculated decisions in how we help our customers choose us over the competition. (Immersion Active), 63. By 2020, Gen Z will make up 20% of a multigenerational workforce. 66 percent of Generation Z owns iPhones, and 81 percent expect their next phones to be iPhones. 47% of Generation Z say they are more actively connected no than they were three months ago. (PaymentEye), 74. (PRC), 34. SITE INDEX. This is where having the flexibility of allowing customers to pay on their phones or place orders online with free in-store pickup helps a lot of retailers stand out from their competitors. (Interactions Marketing). Also, consider how you can make it easy for customers to shop on any device, pull up discounts in-store, and overall make the lines between digital and physical nonexistent to reduce friction in their purchase journey. Meanwhile, I find myself getting sucked into an Instagram ad since I’m a millennial and prefer that image- and product-heavy browsing experience to the others. More than 60% of people from all generations who follow brands are willing to buy from them. Less than 10% of each generation reports consuming content late at night, or between 12am-5am. 28% of baby boomers report having some kind of health problems, disabilities, or handicaps that keep them from doing certain activities—as a result, they report being less likely to use a variety of digital assets and devices such as the internet and smartphones. (Accenture). Sure, baby boomers don’t depend on their mobile devices more than oxygen like Gen Z does, but almost half of them are still smartphone-savvy. Gen Xers spend about 21 hours per week on their smartphones while millennials spend 19 hours. (GlobalWebIndex), 9. One of the key aspects to consider for customer experience purposes is accessibility: while Gen Z was practically born phone-in-hand, nearly a third of baby boomers struggle with a physical barrier to adopting more technology into their daily lives. 5 – On average, they use five screens – smartphone, TV, laptop, desktop, and iPod or iPad. Of course, you can’t sell to everyone. (Nielsen / PRC), 21. (PRC), 31. (Colloquy) For millennials, the number goes up to 60%. This is about the same as Millennials, who are 10 years older on average! Sie träumen davon nach der Schule zu studieren oder eine Ausbildung zu machen und eine Familie zu gründen. They are also referred to as a silent generation, a digital generation, an iGeneration, net generation and generation quiet. Pew Statistics says 1997, Statistics Canada says 1993, and the Resolution foundation says 2000. Over 25% of baby boomers consume 20 or more hours of content each week. There was a general preference for online news sources rather than offline outlets among Gen Z, although a fifth of those surveyed also use radio as a daily news source. Your best bet at reaching baby boomers is sending out messages or sharing content in the morning when they’re up early and starting their day with some casual browsing. Only 18% of Gen Z teens (ages 15 to 17) were employed in 2018, compared with 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986. 15 Aspects that Highlight How Generation Z is Different from Millennials. There’s no point in casting a wide net and advertising on all social media platforms; instead, your budget is better spent on targeting your audience by their favorite channel to guarantee better engagement. (BrainBoxol), 61. Personally, I’ve chatted with some Gen Z kids who told me they’ve purchased products advertised on Snapchat because the ad was timely, relevant, and engaging. 84% of baby boomers prefer to shop in-store. Gen Z, on the other hand, provides a constant opportunity to be reached and engaged; however, this can add a challenge of making sure that your marketing efforts don’t get drowned out or forgotten amidst the higher frequency of browsing, channels, and content. 95% of teenagers use or have access to a smartphone. Approximately 2.65 billion people used social media in 2018, a number projected to reach 3.1 billion in 2021 #huge. (BuzzStream x Fractl), 24. Cash money is becoming increasingly more rare—remember those fancy silver dollars that are more like collector items than currency these days? Key Generation Z Statistics. For 2016, it was all about Generation Z. Gen Z also well known as "Digital Native" (Singh, 2014). (BrainBoxol), 5. Gen Z Is Earning Money Earlier Than You Might Expect. This means that your marketing messaging and touchpoints have to consider how your customers interact with your brand on all devices, from your smartphone-exclusive Gen Z kids to the surprising superfans of tablets, the baby boomers. 73% of Gen Z would make a purchase based on a social media recommendation. (BrainBoxol), 17. 30% of millennials engage with a brand on social media at least once a month. play video games for at least one hour per day. The way they live, play, and eventually work will be shaped by the digital domain. 70% of Gen Z currently earn their own spending money. (PRC), 15. Who knew that Gen Xers were second-most addicted to browsing the web after Gen Z? Gen Xers are 160% more likely than other generations to unfollow a brand that says something offensive or that is in opposition with their beliefs. If your church is looking to reach young adults and teenagers on social media, make sure you go where they are. 90% of millennials research product reviews online before making a purchase. What Technology Drives Generation Z? (CouponFollow), 69. Question: How do you anticipate these behaviors to impact your workplace? According to the U.S. Census Bureau, in the United States, Generation Z Characteristics: Understanding the High-Tech and Hyper-Social Upbringing of the Post-Millennial Generation. (Source: Yello) Gen Z has a deep understanding of how technology can transform the way we work and live. (PRC / LivePerson), 32. Across the board, however, social media is a promising channel for engaging all generations as they each use it with the intention of interacting with brands in one way or another. The most important takeaway here is that all the age groups have mostly multi-device users—in other words, not a single generation is significantly behind on the times. (Retail Assist), 60. Although Generation Z is only starting to leave high school, they currently make up 25% of all consumer spending and that is expected to grow to 40% within the next decade. A whopping 91% of Gen Z said they experienced a physical or emotional symptom due to stress and mental illness in the past year. Depending on the generation, your messaging needs to serve a different purpose: younger generations seek entertainment or personal communication from brands; older generations seek brand information and deals instead. (Nielsen), 29. For instance, a brand that doesn’t have a website is guaranteed to lose out with all but Gen Z—after all, the physical storefront now serves mainly as a place to sample a product before virtually hunting for a deal on it. Gen Xers are the most likely to get their news from websites or apps, millennials are most likely to get it from social networking sites, and baby boomers are most likely to get it from local TV. Every good marketer knows that casting a wide net is futile; creating a few buyer personas to identify your highest-converting audience allows you to be more specific and engaging with your strategy—from the timing of your messaging to its content. 52. 24% of Gen Z strongly agrees that what is morally right and wrong changes over time based on society. (Sprout Social), 53. 65% of Gen Z guys prefer to spend more on products, compared to 53% of Gen Z girls. Only one in 10 wait until after graduation. (Retail Assist), 70. What technologies does Gen Z use — and how? 10. Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it’s important to know how they use technology in order to build an effective strategy and convert them into loyal customers. (Sprout Social), 45. URL to IRL: How Gen Z Are Using Technology to Change the World Today’s youth are leading the global movement towards sustainability and social responsibility. 12% of baby boomers look to friends and family for advice on their purchases. If your ideal audience consists primarily of millennials, we happen to be fascinated by the rambunctious bunch, so check out our big list of millennial statistics, how to market to millennials, and an in-depth look at how they behave as consumers to learn even more. Only 27% of baby boomers think that shopping is a great way to relax, and 37% report that they would be willing to explore a store for new products. Only 13% of baby boomers still write checks; instead, about 90% use debit cards to make payments. Generation Z did not witness these innovations but rather was born into it. 69% of Gen Z finds advertisements to be disruptive. Gen Z and Technology. 41% of Gen Xers follow brands on social media for contests; 58% follow brands for deals and promotions. (CrowdTwist), 48. (PRC), 33. Only 16% of millennials make the majority of their purchases on a mobile device. 21% of millennials unfollow brands because of having a bad experience; 22% unfollow because they found a brand’s social marketing to be annoying. According to the latest how fast is technology growing statistics, of the 7.7 billion people in the world. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. While everyone is seemingly more tech-savvy these days, if you’re marketing to older generations, you have to optimize your content and channels for accessibility—whether that entails including alt text, using a lot of imagery, improving readability on your site, or otherwise. (Saatchi NY), 50. Millennials are twice as likely as other generations to turn to social (instead of phone or email) to communicate with a brand. (Synchrony), 54. 82% of millennials say that word-of-mouth is a key influencer in their purchase decisions. 97%, or almost all millennials say they use the internet. Younger millennials are more likely to shop in a physical store compared to older millennials. (GlobalWebIndex / BrainBoxol) 8. If the brand invests in organic engagement through 1-on-1 conversations and positive interactions, the number goes up to 69%. While all generations use the internet significantly more than years before, each has a different purpose or method for doing so. 45% Gen Z says they’re on their phone “almost constantly;” 61.8% of Gen Z and millennials say they would rather leave their wallet at home instead of their phone. 2 96% percent own a smartphone. Get epic content delivered to your inbox by signing up for our newsletter. Custom Research; Strategic Consulting; Speaking; Virtual; Books; Discoveries. Generation Z influences $600 B in family spending. Gen Z Consumers Spend Money Differently. 88% of Gen Z reports having access to a desktop or laptop computer at home. (BuzzStream x Fractl), 4. 38% of millennials follow brands on social media for entertainment value. As always, testing the timing of your content sharing or customer outreach is the best way to find out when your audience is ready to consider your brand for a purchase. (Nielsen), 2. 18% of Gen Xers go online primarily via smartphone compared with 13% of baby boomers. 3 Generations Keynote Speaker / Millennial & Generation Z Expert / Inc Magazine Columnist / Future of Work Author, Generation Z Shopping at a retailer with a “social conscience” is important to about 67% of people in all three generations. (BuzzStream x Fractl), 28. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. agree that their experience with technology will help them reach their goals. The key marketing insight to pull from this data is that, depending on the generation of your ideal audience, you have a different amount of engagement opportunities per day. 68% of Gen Z says they prefer to receive communication from a brand via email. (Federal Reserve), 75. 31 percent of Gen Zers don’t feel comfortable without having their phone for “30 minutes or less.” 4 Is your target audience the type of digital consumer you thought they were? After all, if you nail the customer satisfaction by going above and beyond, your best customers may become brand advocates, helping to further your brand’s success as a result. (BuzzStream x Fractl), 35. Generation Z. Gen Xers spend more time per week on all devices—21 hours on smartphones, 9 hours on PCs, and 4 hours on tablets—than millennials do. Gen Z has never known life without technology at their fingertips (the first smartphone debuted when they were infants). 85% of Gen Z learns about new products via social media. It’s easy to assume that, the older the generation, the less they frequent their favorite parts of the internet, but the data tells a different story. Maybe you’ve heard this already, but word on the street is that “Facebook is for old people.” Harsh? Gen Z Technology Usage and Trends Infographic. Though it’s not the most important part of a business, all brands need to sell in order to keep their doors open. Generation Z are those born between 1992 and 2010 of which most of them are early teenagers. 75 Eye-Opening Statistics on How Each Generation Uses Technology, Headline Capitalization for UX: Title Case vs. browses an Internet-connected device while watching TV. 57% of Gen Z uses messaging apps at least half the time they use their phone. 70% of Gen Xers, 60% of millennials and 51% of baby boomers will likely purchase from a brand they follow on social media. As a marketer, you need to do your thorough research and pick a few channels where you know your ideal customers are; here, guesswork is costly in terms of efficiency. (BuzzStream x Fractl / PRC), 23. (Pew), 73. Generation Z babies were born into modern technology and they are the first generation to grow up immersed in it. 36. The State of Gen Z; About Gen Z; About Millennials; Generations FAQ; Blog; Media; About; Contact ; STAY CONNECTED. (PRC), 13. By 2020, Generation Z will make up 40% of all US consumers. (PRC), 22. (Sprout Social), 43. which is why it’s important to define your target market first. As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. Generation Z’s preferred domain is digital. While Facebook dominates social media for most older generations, Generation Z’s prefer the more visual platforms of YouTube, Instagram, and Snapchat. Gen Z is born and brought up with the current technology, they are digital-centric and technology is their identity. Technologies that Gen Z want their employers to incorporate into the workplace include: social media (41%), wearables (27%) and virtual reality (26%). Meanwhile, senior professionals worry they’ll be outpaced by Gen Z. One-quarter begin in their freshman/sophomore year of college, while half start in their junior/senior year. [ Future Workplace / Randstad ] Gen Z’s are most interested in working in the technology industry (45%) and education (17 percent) and are least interested in insurance (3%), energy and utilities (3%) and telecommunications (4%). (Sprout Social), 37. Unlike the stereotypes may imply, it’s actually the older generations who prefer to shop fully online while Gen Z kids are blissfully browsing brick-and-mortar stores for fun. Related Stories. within five minutes of waking up while 73% are connected in an hour or less. According to the U.S. Census Bureau, in the United States, Generation Z (the post-Millennial generation) makes up 25% of the population, outnumbering Millennials and Baby Boomers. 70% of millennials own a laptop compared with 57% who own a desktop, making them the first generation to be more likely to own a laptop overall. Millennials witnessed the introduction and rise of social media, instant messaging, smartphones, search engines, and the mobile revolution. When it comes to single-plastic use, 64 percent of Millennials and 55 percent of Gen Z’ers said they take action in reducing their use. 60% of Gen Xers use a smartphone daily and 67% use a laptop or PC daily, surpassing the 58% of millennials who use laptops or PCs daily. (Sprout Social), 44. It’s no time to disempower them with ageist and age-old arguments. (GlobalWebIndex / BrainBoxol), 8. 41% of baby boomers, Gen Xers, and millennials all say they practice “showrooming,” where they browse for items in-store and then find the lowest price online to purchase, more than they did a year ago. 68% of millennials demand the convenience of omnichannel accessibility during their shopping journey. 92% of Gen Xers own a cellphone, 69% own a desktop computer, 61% own a laptop, and only 5% own a tablet. The elusive "generation gap" is construed as being widest when one of the two generations is the adolescent. Mobile Technology Growth Statistics Because consumers nowadays trust their peers more than brands, your strategy should try to leverage user-generated content (UGC) and word-of-mouth marketing (WOMM) in order to increase your chances of gaining their attention and loyalty. 44% of Gen Z says they go online several times a day, so in total, 90% of Gen Z goes online at least multiple times per day. They are currently between 8-23 years old (nearly 68 million in U.S.) The term “Millennial” has become the popular way to reference both segments of Gen Y (more on Y.1 and Y.2 below). 28% of millennials are smartphone-only internet users and do not have traditional broadband service at home. (Sprout Social), 40. (PRC). Only 43% of Generation Z value the time when they’re unplugged. Technology has always had a fraught relationship with humans. Gen Z starts their job search early. 45% of Gen Xers use their phones to look for a better price or other options on a product while shopping at a retail store. Gen Z will be a 2.56 billion population by 2020. Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers. (Synchrony), 58. (Gen Buy), 55. Not surprisingly, 95% of 13- to 17-year-olds reported having access to a smartphone, according to a 2018 Pew Research Center survey. says it’s easier or more convenient to chat digitally. Partially—while every generation is on Facebook technically, it’s the older generations who are also there actively. 3 More than half spend at least 10 hours a day on an electronic device. Generation Z makes up roughly 17.6 per cent of Canada’s total population, according to 2017 data from Statistics Canada. (PRC). Generation Z mental health statistics. How your ideal audience determines that your brand is the one they’re going to buy from is paramount. From the invention of the phonograph by Thomas Edison in 1877 to the Pioneer CDJs introduced in … Generation Z technology statistics show that 9 out of 10 Gen Zers surf the internet for prolonged periods every day. Gen Z is almost 50% more likely than millennials to write a product review in exchange for loyalty points from a brand. (PRC). (PRC), 14. 91 percent of Generation Z have their digital devices in bed in the evening. (Accenture), 72. (Nielsen), 27. 70% of baby boomers who use Facebook report that they log into the platform on a daily basis. ABOUT CGK. (Vision Critical). 84% of Gen Z makes shopping a social activity, such as part of their day out on the town. 66% of baby boomers make regular purchases on web devices. Only 26% of internet-using baby boomers say they feel very confident when using electronic devices to do the things they need to do online. (Adestra), 49. 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